We had another record setting month over at Emurse.com. Traffic was up something fierce, largely from various SEO improvements (all of the new traffic was organic, no paid links/ads/whatever) I really think it was the result of ongoing work throughout the first quarter. April was big, but if you zoom out and measure from say, February, its been astounding. We're looking at 200% growth easy. Combine these improvements with the new look we launched a couple weeks back (mike is the man), and we get the month of April.
As far as accomplishing the objectives we laid out at the start of the year, we changed gears a little bit in late February. We started assembling the pieces to the "new" emurse project and realized that a complete I.A. overhaul was in order. Our focus then became the new look and feel, and it has really paid off in spades. Our conversions are up, we're all buzzing with excitement, and really, we just look much more like we ought to now. Sometimes it helps to stay flexible and responsive I guess ;)
We're focused on getting back to some of these shelved things now, though we've decided to break apart some of the components and bolt a few of the features on independently. This lets us easily test out the concept (much like we're doing with contact manager on network). It's a lot easier to get a solid idea of how something will play out once you can measure, tweak and change based on the responses. It's kind of like having a beta, but a bit more effective in that they are completely usable features on their own. (less about bug testing).
We'll probably contact our beta list about participating in a limited trial first though, so stay tuned. Also, drop me a line if you would like to be considered.
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